The defendant claims that the calligraphy they have used is quite different from what the plaintiff uses. Here, since the word “CARE” is a part of the whole trademark, and since comparison needs to be made on the whole wordmark rather than a specific part of it, the usage of the word “CARE” by both businesses does not violate trademark rules. Meaning it is durable and will withstand the test of. However, this would have been an issue if the word “CARE” was being used alone. The range features the iconic ENGAGE Wordmark screen printed across the shoulder blades of the garment. “CARE” is a term representing public welfare and hence cannot be used by any business. Besides being a registered word mark, EYETEX also owned a device mark with an artistic drawing of a lady’s eye.Ĥ.Praba’s V Care Clinic and I-care Clinic LEX and TEX are quite similar and, since they are being used by two different brands, they might be misleading for the buyers. Wordmark logos can be challenging to create because you dont want your logo to be bland or forgettable, meaning choosing the correct typeface is crucial. Now, you might be wondering, what exactly makes a wordmark stand out Well, imagine it as the signature of a brand. Venmo’s wordmark is a perfect example of how simplicity and elegance can create a lasting impression. In addition, we find that when a wordmark is perceived to be highly complex, the above effects are attenuated due to that consumers are potentially unable to perceive the connotative meanings of the wordmark. The defendant used LEX, while the plaintiff used TEX. A wordmark, as the name suggests, is a type of logo that focuses primarily on the stylization of the brand name itself. The former influence is due to the design’s perceived strength, whereas the latter is tied to its psychological distance (study 2). In words EYLEX and EYETEX, EYE is the word common to both. The wordmark is executed in a smooth serif typeface and appears extremely elegant. The brand had operated without a logo since its inception in 1921 up until 1933. Besides similar wordmarks, the dispute concerns a three-ringed device mark with similarity in shape and configuration. In terms of luxury brands, the Gucci emblem is perhaps the most recognizable. The defendant used Spacewalker, while the Plaintiff has the word mark Starwalker registered for itself. Wordmarks “Spacewalker” and “Starwalker” can probably confuse the minds of the general public. Montblanc and New Delhi Stationery Mart.According to Plaintiff, they use the terms Ayur and Ayu in manufacturing and selling essential oils, hair lotions, cosmetics, and shampoos. Such clashing of interests is relatively common in the business world. In addition to complex graphics and text designs, they can also choose plain text logos - Wordmark logos. The plaintiff complains that the defendant has applied to register the following terms: meaning of the wordmark logo, examples, and fonts. As for the emblem itself, the wordmark in it was. The Mobel on top and Almhult on the bottom was written in a title case, in black. The iconic emblem was colored black and placed on a bright yellow background with a black strict outline. According to the plaintiff, they have exclusive rights due to the registration of both terms Ayur and Ayu. The new logo was introduced in 1957 for the first furniture line of the company. The case involving the terms Ayur and Ayuīoth terms appear similar and connected to the word Ayurveda which is a system of traditional Indian medicine.Mascot: The mascot is a type of logo that is designed to look like a character or animal. Stacked logo: The stacked logo is a version of the logo that is designed to be used with the company name stacked on top of the logo.Įmblem: The emblem is a type of logo that is designed to look like a badge or crest. Vertical logo: The vertical logo is a version of the logo that is designed to be used in a vertical format. Horizontal logo: The horizontal logo is a version of the logo that is designed to be used in a horizontal format. Secondary logo: The secondary logo is a variation of the primary logo that is used for specific purposes, such as social media or marketing materials. Federal was written in white and placed against a blue background, whereas Express took on red and occupied the lower tier of the rectangle. Primary logo: The primary logo is the official logo of the company and is used for all major branding purposes. The FedEx Logo (1971-1994) The company’s debut logo had its inception in 1971, wherein it featured the full brand name Federal Express within a rectangle divided diagonally by a line. Here are some common types of logo variations: Logo variations are different versions of a company's logo that are designed for different purposes. For example, a company might have a primary logo that is used for all official communications, and a secondary logo that is used for social media. Logo variations can also be used to create a more consistent and cohesive brand identity across different platforms.
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